Gabbiano appoints TV Chefs Giancarlo and Katie Caldesi
Tuscan wine brand, Gabbiano, owned by Foster’s EMEA, has joined forces with husband and wife team and stars of BBC’s Return to Tuscany, Giancarlo and Katie Caldesi. Katie and Giancarlo will act as brand ambassadors to promote the Gabbiano brand in the UK and Europe.
As part of the overall Gabbiano marketing campaign, the TV stars will be hosting their extremely successful annual cookery school, which started with the Return to Tuscany TV show, at the Castello di Gabbiano, Tuscany in October.
The Caldesis will be working with Gabbiano on a number of PR initiatives, including a press trip to the Castello di Gabbiano where the wine is produced and a cookery class for media at La Cucina Caldesi cookery school in Marylebone.
Giancarlo and Katie will also be developing a range of rustic Tuscan recipes to accompany the Gabbiano Pinot Grigio IGT Della Venezie 2007 and Chianti DOCG 2005 as well as using the wines in the recipes and their three restaurants, Caldesi Tuscan Restaurant, Caffe Caldesi and Caldesi in Campagna.
Giancarlo Caldesi says; “We are really pleased to be working with Gabbiano. With its Tuscan heritage and quality wines they couldn’t be a more perfect for partner us. We are also very excited to be hosting our cookery school for the first time at the beautiful Castello Di Gabbiano. The stunning castle and Tuscan sunshine will make the event very special.”
The Gabbiano Chianti DOCG 2005 is made from 100% Sangiovese grapes with fresh violet and cherry flavours. The Gabbiano Pinot Grigio IGT Della Venezie 2007 is a blend of 85% Pinot Grigio and 15% Garganega which is peachy and refreshing with a fantastic zingy mouth feel.
Foster’s Marketing Director, James Lousada; “We are thrilled to have the Caldesi’s on board. Following the success of their TV Show, it was clear they would be ideal brand ambassadors. Gabbiano is all about enjoying good food with family, just like in the Mediterranean, and with the Caldesi’s great love of cooking rustic Tuscan cuisine and dedication to their family, they are the perfect match.”
Wines to share with family and friends, Gabbiano Pinot Grigio IGT Della Venezie 2007 and Gabbiano Chianti DOCG 2005 are produced by the Castello Di Gabbiano, a 12th century Castello set on a hilltop in the heart of Tuscany, Italy.
Tuscan wine brand, Gabbiano, owned by Foster’s EMEA, has joined forces with husband and wife team and stars of BBC’s Return to Tuscany, Giancarlo and Katie Caldesi. Katie and Giancarlo will act as brand ambassadors to promote the Gabbiano brand in the UK and Europe.
As part of the overall Gabbiano marketing campaign, the TV stars will be hosting their extremely successful annual cookery school, which started with the Return to Tuscany TV show, at the Castello di Gabbiano, Tuscany in October.
The Caldesis will be working with Gabbiano on a number of PR initiatives, including a press trip to the Castello di Gabbiano where the wine is produced and a cookery class for media at La Cucina Caldesi cookery school in Marylebone.
Giancarlo and Katie will also be developing a range of rustic Tuscan recipes to accompany the Gabbiano Pinot Grigio IGT Della Venezie 2007 and Chianti DOCG 2005 as well as using the wines in the recipes and their three restaurants, Caldesi Tuscan Restaurant, Caffe Caldesi and Caldesi in Campagna.
Giancarlo Caldesi says; “We are really pleased to be working with Gabbiano. With its Tuscan heritage and quality wines they couldn’t be a more perfect for partner us. We are also very excited to be hosting our cookery school for the first time at the beautiful Castello Di Gabbiano. The stunning castle and Tuscan sunshine will make the event very special.”
The Gabbiano Chianti DOCG 2005 is made from 100% Sangiovese grapes with fresh violet and cherry flavours. The Gabbiano Pinot Grigio IGT Della Venezie 2007 is a blend of 85% Pinot Grigio and 15% Garganega which is peachy and refreshing with a fantastic zingy mouth feel.
Foster’s Marketing Director, James Lousada; “We are thrilled to have the Caldesi’s on board. Following the success of their TV Show, it was clear they would be ideal brand ambassadors. Gabbiano is all about enjoying good food with family, just like in the Mediterranean, and with the Caldesi’s great love of cooking rustic Tuscan cuisine and dedication to their family, they are the perfect match.”
Wines to share with family and friends, Gabbiano Pinot Grigio IGT Della Venezie 2007 and Gabbiano Chianti DOCG 2005 are produced by the Castello Di Gabbiano, a 12th century Castello set on a hilltop in the heart of Tuscany, Italy.
posted by Green Row Communications at
Tuesday, March 25, 2008
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