THE NICE CAR COMPANY IN MARKETING DRIVE

NICE APPOINT TORPEDO GROUP AND GREEN ROW COMMUNICATIONS

The NICE car company is to embark on a full-scale marketing drive to support the launch of its brand new range of zero emission vehicles. NICE are innovative pioneers in electric vehicles combining sophisticated looks, practical spacious interiors and low cost convenience.

NICE has re-engaged incumbent creative marketing agency Torpedo Group. Torpedo will build on brand development work by implementing a new integrated multi-channel strategy over the next 12 months.

Iain Lewis, Director Torpedo Group said; “In the early days the emerging market for electric vehicles was so new that assumptions and flexibility had to be applied. However, this market has seen such ongoing incredible growth that our challenge is now to harness these consumers and give them an experience of the NICE brand and environment. We’ve created a clean and modern feel to give NICE a distinctive identity – just like many of our target market.”

The agencies will report to Evert Guertson, Co Founder, The NICE Car Company, who said; “We wanted to take the NICE brand away from the look and feel of traditional motor companies. We are working with Torpedo and Green Row because they understand the breadth and scope of the NICE brand. The public is embracing NICE – these are very exciting times.”

For the first time NICE has appointed a Public Relations Agency, Green Row Communications, for retained PR support in consumer and trade media. Helen Trevorrow, Director, Green Row Communications said; “There’s such a huge opportunity for these stylishly designed, highly fashionable and ethical vehicles to be profiled in consumer lifestyle media. Every trendy London urbanite who is concerned about the environment should not be seen without one!”

NICE cars are both passenger and pedestrian friendly emitting zero CO2 and reducing your carbon footprint. They emit no cocktail of noxious gases at street level and there is no noise pollution – a major polluting factor in cities.

The NICE Mega City is a must-have for trendy urbanites. It is convenient, quiet, clean and exempt from road tax and congestion charge. Compact and sophisticated it is constructed for reliability and safety. Drive it! Book your test-drive here or call 0845 642 3227.

The NICE Mega Multi Truck II is a multi-functional truck. It can save businesses over £7,000 per year and delivers pollution free. Designed for London businesses, the Mega MultiTruck II offers free road tax, no congestion charge, free parking in many London locations, electricity at 2p per mile, 100% corporation tax write-off and reduced parking fines.

SEX AND THE MEGA CITY
NICE LAUNCHES BRAND NEW RANGE OF ZERO EMISSION VEHICLES


Be NICE to your environment this Summer and the envy of all your friends with a stylishly designed, highly fashionable and ethical vehicle from the NICE car company. Whether for shopping, trips to the gym or work, NICE are perfect city cars for people who need a convenient and stylish way to get about the city.

The NICE car company are pioneers in electric vehicles combining sophisticated looks, practical spacious interiors and low cost convenience. NICE car owners take advantage of free parking in Westminster and The City of London. There is no congestion charge, no car tax and no petrol costs.

Julian Wilford, Co-Founder of the NICE car company says; “There is a huge demand from drivers for cars which are environmentally sound but also have the classic curves and sleek lines of traditional cars. The average journey in London is only 4.3 miles so we have a clear focus on providing transport that is geared to providing a low-stress, highly convenient and happy travelling experience for everyone and of course one that doesn’t damage the environment.”

NICE cars are both passenger and pedestrian friendly emitting zero CO2 and reducing your carbon footprint. They emit no cocktail of noxious gases at street level and there is no noise pollution – a major polluting factor in cities.

The NICE Mega City is a must-have for trendy urbanites. It is convenient, quiet, clean and exempt from road tax and congestion charge. Compact and sophisticated it is constructed for reliability and safety. Drive it! Book your test-drive at http://www.nicecarcompany.co.uk/ or call 0845 642 3227.

The NICE Mega Multi Truck II is a multi-functional truck. It can save businesses over £7,000 per year and delivers pollution free. Designed for London businesses, the Mega MultiTruck II offers free road tax, no congestion charge, free parking in many London locations, electricity at 2p per mile, 100% corporation tax write-off and reduced parking fines.

For more zero CO2 vehicles from the NICE car company please visit http://www.nicecarcompany.co.uk/ and book your test drive on 0845 642 3227. For more press information and hi-res photography please contact Helen Trevorrow (0794 000 9138) or Mary Jane Greenhalgh (07866 722 051).

SHEERLUXE.COM APPOINTS GREEN ROW COMMUNICATIONS


Luxury online shopping guide SheerLuxe.com has appointed Green Row Communications to handle public relations. SheerLuxe.com is the new definitive and interactive guide to online shopping. The appointment comes as the first in a series of marketing initiatives which will seek to cement the brand with UK consumers during 2007.

The appointment is for eighteen months and will include a full-scale media relations campaign to establish the nascent brand as a new one-stop-shop for all high-end online lifestyle. Green Row Communications won the six figure account in a three-way pitch.

SheerLuxe.com contains a directory of over 1200 retailers and includes brands such as Chanel, Gucci, Paul Smith and Space NK as well as niche boutique retailers. The site already has a huge following with urban women and adds new fashion boutiques, jewellers, beauty, food, home, lifestyle and lingerie brands all the time. The daily ‘Editors’ Pick’ Luxe Mail reaches thousands of women daily who rely on it as both a trend indicator and shopping guide. The editorial integrity of the site is paramount with each item uniquely vetted and approved.

Georgie Coleridge Cole, Editor, SheerLuxe.com said; “We are reaching a highly focused audience of discerning shoppers. We bring together luxury brand retailers seeking upmarket shoppers online and customers who want to buy luxurious high quality products with the convenience of the web. We chose Green Row because of their experience with consumer lifestyle media and excellent fashion contacts.”

Mary Jane Greenhalgh, Director, Green Row Communications says; “The luxury retail market now has mass appeal. We’ll be establishing SheerLuxe.com as a regular contributor and first-stop for Fashion and Lifestyle Editors.”

As seen in PR Week